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Berg och sjö

EXTENDING FAMILY VALUES TO VALUE-MINDED ENTREPRENEURS

ABOUT

We are a private investment company based in Sweden which is fully owned by the Edenström family. We take pride in being forward-thinking, entrepreneurial and innovative - making us more than the usual investor

As founder and long-term owner of the Stronghold Group, we have an established investment strategy and our mission is to develop our investments through active ownership and provide competence, contacts and capital to value-minded companies and entrepreneurs

Our vision is to be a long-term, dynamic and future focused company with a diversified portfolio of investments while maintaining family values as the foundation.

Portfolio

PORTFOLIO

Pejoni currently has shareholdings in some 20 listed and unlisted companies with head offices in the Nordic region

STRONGHOLD

A leading real estate investment company in Northern Europe.

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NEWSEC

The Full Service Property House in Northern Europe.

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NIAM

A leading private equity real estate firm in Northern Europe.

Box Delivery

AIRMEE

Platform for powering urban logistics and last-mile deliveries.

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ZLIDEON

Patented solution that helps to fix broken zippers.

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STEVEN

Builds the peer-to-peer payments and banking services of tomorrow.

BINERO GROUP

Provider of a variety of different innovative IT-services.

DEGOO

2000 GB cloud backup with Degoo.

Eye Shadow med pensel

ICE BEAUTY GROUP

Distribution partner for beauty & personal care.

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SMILE MAKERS

Amission to free vibes from X-toy shops

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LACE LABORATORY

Empowering panties for women, by women.

CHEZ JOLIE

A French bistro in a luxurious setting.

Science Lab

CELLCOLABS

Industrial production of Mesenchymal Stem Cells.

BOLT

Enjoy a comfortable ride to wherever you’re going.

OGLAND

Ogland offers bedding of the highest quality.

Film Clapboard

MOPAR STUDIOS

Create European TV drama for a worldwide audience.

Serverar bollen

PADEL MATES

A booking solution for
all your racket sport needs.

Fotografering

INSTABRIDGE

High-speed internet on all devices, across 190+ countries.

Turbin

BLYKALLA

A Swedish producer of advanced small modular reactors.

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SCANDINAVIAN LIVING

Scandinavian Living offers top quality homes in Mallorca.

Divestments

DIVESTMENTS

Divestments can be a positive step forward - sometimes letting go opens the door to new growth and other opportunities

anställd

DATSCHA

Provider of information and analysis services for commercial properties.

LORDS

A provider of investment management services to institutional clients

skyskrapor

ESNY

Eklund Stockholm New York, an international real estate brokerage.

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VINOTEKET

A Swedish online wine clubs with that offers home delivery.

INFARM

Provides a sustainable solution to feed a growing population.

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BOAPPA

A Communication Platform for Housing Communities.

BARDOT

Lunch, brunch, cocktails and memorable dinners.

Dancing in the Mist

BERGMANS

VIP-nightclub with an international feeling.

Rocket Padel

Scandinavian-born brand creating a foundation for the growth of padel.

Pejoni AB

P.O. BOX 11, 182 05 Djursholm, Stockholm, Sweden. info@pejoni.com

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